Somewhere, Homer Simpson is Drooling

Seriously, this is one of the greatest food ideas ever...

Momofuku Milk Bar has just rolled out four new soft serve flavors inspired by their wildly popular cereal milk: Cap'n Crunch, Lucky Charms, Fruity Pebbles and cereal milk (infused with Corn Flakes). They're also offering the cereals themselves as toppings for each, further enhancing the authenticity with a familiar textural component.

I sampled all four and there is no doubt about the flavor—they are all spot-on tasting like the cereals themselves, the soft serve base adding a richness and creaminess far beyond milk. They are visually evocative as well.

(hat tip: Big Daddy Drew at Deadspin). I could give a rat's tail about this stuff being "visually evocative." But even without trying this, I'm pretty sure cereal-flavored soft serve ice cream is one level up from crack on being addictive.