Even a Caveman Can Get a Pilot

Loyal reader ST tells us that the GEICO cavemen are about to get some more exposure...

ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

Two thoughts emerge immediately. First, there are normal thirty-somethings out there? Second, what self-respecting caveman would live in Atlanta?