The Annual Rite of... Truck Day?

Truck Day? Man, pro sports now manages to commercialize everything...

The 2010 Spring Training Truck Day presented by JetBlue Airways is scheduled for Friday, February 12. The Red Sox equipment truck will depart Fenway Park for the 1,480-mile trip to the club's Spring Training home in Fort Myers, Florida on Friday at approximately 12 noon.

The equipment truck, which will depart from Fenway Park on Van Ness Street - adjacent to Gate D, will be led in procession by a flat-bed truck carrying Wally the Green Monster and Fenway Ambassadors who will be tossing soft Red Sox baseballs to fans.

Fans are also welcome to stop by and see JetBlue Airways, The Official Airline of the Boston Red Sox, and Wally the Green Monster between 11 a.m. and 12 p.m. at the Yawkey Way Store next to Fenway for their chance to win a roundtrip flight on JetBlue, a trip to Spring Training in Ft. Myers, and other great prizes.

All media outlets are welcome to cover the departure of the equipment truck and go live from Van Ness Street.

I can imagine the stirring coverage. "The truck is starting up -- the driver is checking the rearview -- now he's adjusting the radio station -- wait, now he's adjusting his crotch."

Craig Calcaterra wins for best line about this...

Can I ask a dumb question? Why is an airline sponsoring an event which glorifies alternative transportation?