Flip the Apple Playbook

Guys, I know your product line kicks ass.  But the whole "employee loses his top-secret prototype inadvertently leading to more hype" thing only works the first time. To paraphrase Basher Tarr from Ocean's 13, you don't do the same gag twice, you do the next gag.

Thought I'm not sure what that means for Apple.  Perhaps they'll have the Iphone transport itself to the moon... although I hear it gets crappy reception there.