Abercrombie & Fitch v. West Virginia

I have no sense of style, so it's not shocking that I've never spent ten minutes inside an Abercrombie & Fitch store. But I don't feel like I've missed anything -- even the pornographic marketing campaign they conducted. But I really have to wonder if the Governor of West Virginia doesn't have anything better to do...

Abercrombie & Fitch is poking fun at West Virginia with a T-shirt again, this one reading: "West Virginia: No Lifeguard at the Gene Pool."

Gov. Bob Wise called the slogan cruel and said he would fight back.

In March, Wise sent a letter demanding that the chain of collegiate-style clothing stores dump a shirt that read, "It's All Relative in West Virginia."

"It is unfortunate that Abercrombie & Fitch continues to perpetuate stereotypes rather than positive things like the number of residents serving in the military or the state's PROMISE scholarship program," Wise spokeswoman Jodi Omear said Wednesday.

Other Abercrombie & Fitch T-shirts lampoon Kentucky ("Electricity in Almost Every Town") and Wisconsin ("Wisconsin Cuts the Cheese").

Man, Americans need to keep a sense of humor, or we'll turn into Canadians, for crying out loud. Why not suggest slogans for other states instead? I'd suggest one, but I'm afraid of being labelled insensitive to the feelings of the freaks who live in California.