Somewhere, Beavis and Butthead are Laughing

Loyal reader ST sends along this story with the spectacular headline: The North Face Sues The South Butt for Trademark Infringement. Here's the sordid tale...

The North Face Apparel Co. has filed a trademark infringement suit against a teen who started a company called The South Butt to help pay for college.

The North Face’s tag line is “Never Stop Exploring'' while The South Butt sells products with the tag line “Never Stop Relaxing,” according to the Associated Press. The South Butt’s founder, Jimmy Winkelmann, has said the fleece jackets and other clothing sold by his company are intended to mock people who wear brand-name clothing sold by outfitters like The North Face, the Missourian reports.

In The South Butt's online disclaimer, the company distances itself from The North Face, concluding: "If you are unable to discern the difference between a face and a butt, we encourage you to buy North Face products."

You know the headline writer enjoyed coming up with that line. I don't know whether I should be upset or happy that the South Butt didn't use North Face's actual tagline -- it would be far funnier but also a tad disturbing. I won't comment on the merits of the lawsuit, but I think the appropriate venue has to be Butte, Montana.