Friday, February 12, 2010

I Want My... I Want My... Eh, Forget It

I don't think this really qualifies as news...
MTV is embracing change. In nearly three decades on the air, almost everything about the cable network — from its programming, to its focus, to its place in popular culture — has changed with the times, except for its famous tagline, "Music television." Recently, the network quietly unveiled a new logo which has dropped the tagline entirely, indicating that MTV itself is leaving its original mission of an all-music channel in the dust.
On behalf of the first generation that wasted a portion of its childhood with MTV, I can say with confidence that they abandoned the music video at least ten years ago. So I think this falls more into the "truth in advertising" file. The article points out that they're looking for a new tagline -- I can only imagine that "Wasting Your Time Since 1982" will not be a contender.

Labels: ,


Post a Comment

<< Home